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4 QUESTIONS with Francesco Favaretto




Francesco Favaretto of Favaretto & Partners is on a roll. His Hammer collection for Segis just won the IF Design Award after snatching, in the last couple of years, both the Red Dot and the Good Design Chicago awards.


First of all congratulations for your recent IF Design Award for Hammer. How do you feel?

Pretty good. Hammer has already won both the Red Dot and the Good Design award. You can’t do any better, can you? I’m proud because they’re very “technical” awards. They’re focused on the design aspect, on the object as a result of a design process.



What's so fascinating about designing chairs? 

Actually I always get very anxious! (Laughs). In a positive way, of course. Every time you want to try and create something new, unique. So there’s this challenging element, anticipation, winning the race. A lot of adrenaline might be involved! 



What's so special about Segis? 

They are entrepreneurs. I mean real, old-school entrepreneurs. They have pride, courage, an open mind. They take risks. There’s this almost romantic thing. You can’t help being a romantic when you work with Segis!


You can have anyone from fiction and history sitting on Hammer - who will they be?  

Definitely McGiver. Why? Because he would need just one look at Hammer and he would figure it out! (Laughing ensues).





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